Jack Benny resists the entreaties of bandleader Phil Harris to journey to Nevada, where Phil's sweetheart, Brenda Tracy, is waiting for her divorce, until Jack meets Joan Cameron, one of a trio of singing sisters. Believing that the only real men hail from the West, Joan spurns Jack's advances even though her sisters encourage the courtship. Realizing that Jack's infatuation presents the bait to lure him West, Phil tells Joan that Jack owns a ranch in Nevada, and when Fred Allen's press agent broadcasts the story, all of New York starts talking about Jack's ranch. To save face, Jack, determined to prove that he is a true son of the West, travels to Nevada. After Joan and her sisters arrive to perform at a nearby plush dude ranch, Jack poses as the owner of Andy Devine's spread. To impress Joan, Jack pays Andy's ranch hands to stage fights with him, but his plot backfires when he mistakes two real outlaws for Andy's patsies. Meanwhile, Joan overhears Rochester, Jack's butler, discussing Jack's ruse, and hires the outlaws to hold Jack up, but when she learns that Fred Allen's press agent is in town, she warns Jack. When the outlaws hold up the hotel, Jack, believing that the robbery is a fake, rushes to the rescue and, with the help of his pet bear Carmichael, captures the bandits and saves Joan.